On-Page Factors of a web page, Off Page factors are considered significant as well. As, the inner working behind the search engine's Google, Yahoo, MSN ranking and quality measuring of a web page is not known to the outside world; so, SEO consultants and analysts consider both On-Page and Off-Page factors highly vital.
Off-page SEO is related mainly to the domain's traffic levels. All the links directing towards the website, quality of inbound links are measured for Off-Page SEO. Link popularity is a common term interchangeably used for Off-Page SEO.
Let us briefly overview significant Off-Page factors and terms involved in quality Search Engine Optimization activity for websites:
Link Popularity
Link Popularity is considered a significant factor not only in ranking websites but also for achieving increased traffic through search engines. For SEO purposes, links should be created with various sites keeping both quality content and ranking in view. Link popularity is one feature that secures good positioning in search engines.
The anchor text to which links are given should remain consistent as well. It's best to have consistent, well-written and interesting content on your web pages to make them popular and link-worthy.
Inbound Links
Inbound Links (IBL) are termed as the links that are referring to your web pages. These are the best links considered they are coming from:
* Quality Content (Keyword Saturated)
* High PR (Page Rank) pages - Preferred 3 and above
* Popular pages
* High Traffic pages
IBL are the best source of making your web pages and documents popular and increasing link popularity. Inbound links also make up the back links for a page. The most popular search engine, Google, considers back links and Page Rank (PR) as significant off-page factors and rank websites according to these two.
Page Rank
Page Rank allocated to a web page is considered vital factor regarding good SEO. Though, the categorization of PR in on-page or off-page factors is still debatable, Page Rank (PR) of 3 and more is considered to make a page worthy enough for linking, whether internally or externally. The range of PR is from 0 to 10 and these are based on special algorithms formulated by Google.
Directory Listings
Directory submissions and listings are also considered a vital way towards link popularity. There exist many popular directories online, addition of your website or web pages to them is considered first step towards "Link Popularity".
DMOZ or Open Directory Projects is considered the most vital and comprehensive directory; search engines, as Google, pick up pages from there hence guaranteeing improved search results for your website. Yahoo listing is also a fundamental resource for listing your websites and documents.
Optimizing your websites for search engine requires hold on both Off Page factors and On Page factors. Working on link popularity can be a difficult task but it'll definitely boost your site.
Friday, September 11, 2009
Thursday, September 10, 2009
On-page Optimization Factors
Every day, search engines like Google, Yahoo and MSN send millions of visitors to websites all over the world. If you aren't getting your fair share, don't feel bad - only a very small percentage of websites does. Here's the good news: no matter what business you're in, you can compete (and win) in the search engines.
Hello, I'm Kalam Before you spend a dime hiring someone else to optimize your website for search engines, why not take a moment to consider how much you can accomplish on your own? You may decide to hire a professional at some point, because search engine optimization isn't for everyone.
Really, anyone who can edit their web pages and follow my step-by-step instructions can do their own search engine optimization.
Search Engine consists of some factors which can be changed and modified by webmaster and some which can't The first is called On-page factors and the last is Off-page factors.
In this chapter we are going to study 'On Page Factors'.
On page factors include:
On-page factors include anything that you can affect on the page itself, such as the title tag, body copy, H1 heading tags, image ‘alt’ attributes etc.
Off-page factors encompass things that influence rankings but are not on the page itself, such as Page rank score and anchor text, better known by the layman as link text.
When you are optimizing the on-page factors, you start with keyword research to identify the keyword markets that you should go after. You revise and add content targeted around those keyword markets (content optimization) and you optimize your HTML templates so that the content that is contained within has its best chance to sing to the search engines.
As we know, on page factors are related directly to the contend and structure of the web site. This normally consists of pages written in HTML but also applies to other documents formats that are indexed by search engine such as . pdf or .doc. Along with all the aspects mentioned above, it may also include reducing redundant HTML codes produced by web page authoring tools and restructuring the site to produce better linked and focused page content.
Our keyword research and analysis service isn't just competitively priced, our work is backed by years of experience and ongoing research. This means that we can provide you with a realistic understanding of the difficulty of achieving top rankings for each search term, as well as solid advice on how to target the best search terms for your site.
Hello, I'm Kalam Before you spend a dime hiring someone else to optimize your website for search engines, why not take a moment to consider how much you can accomplish on your own? You may decide to hire a professional at some point, because search engine optimization isn't for everyone.
Really, anyone who can edit their web pages and follow my step-by-step instructions can do their own search engine optimization.
Search Engine consists of some factors which can be changed and modified by webmaster and some which can't The first is called On-page factors and the last is Off-page factors.
In this chapter we are going to study 'On Page Factors'.
On page factors include:
- Keyword
- HTML tags
- Contend
- CSS
- URL rewrites
On-page factors include anything that you can affect on the page itself, such as the title tag, body copy, H1 heading tags, image ‘alt’ attributes etc.
Off-page factors encompass things that influence rankings but are not on the page itself, such as Page rank score and anchor text, better known by the layman as link text.
When you are optimizing the on-page factors, you start with keyword research to identify the keyword markets that you should go after. You revise and add content targeted around those keyword markets (content optimization) and you optimize your HTML templates so that the content that is contained within has its best chance to sing to the search engines.
As we know, on page factors are related directly to the contend and structure of the web site. This normally consists of pages written in HTML but also applies to other documents formats that are indexed by search engine such as . pdf or .doc. Along with all the aspects mentioned above, it may also include reducing redundant HTML codes produced by web page authoring tools and restructuring the site to produce better linked and focused page content.
Our keyword research and analysis service isn't just competitively priced, our work is backed by years of experience and ongoing research. This means that we can provide you with a realistic understanding of the difficulty of achieving top rankings for each search term, as well as solid advice on how to target the best search terms for your site.
Tuesday, September 8, 2009
On-page & Off-page Optimization factors
There are many more factors on which search engines rank a page but we will look at them in detail letter.
Broadly, it depends on On- page factors and Off-page factors.
On-page factors include keyword targeting, HTML tags, Content, Anchor Text and URL while Off- page factors include Link Building, Link Popularity and Anchor Text.
Though these terms are explained later, right now let's see the the strategies in which search engines opt to list a page. Crawler based search engines list the sites without any human interference. This means it ranks a page based on what it thinks the most relevant page is! There are few parameters on which crawlers check whether the site is relevant to the search query or not. This program is called Search Engine Algorithm. No one knows the exact algorithm of any search engine but studies and research has proven that are few factors, which are common in most search engine algorithms.
Location of keywords: Once keywords are finalized the main task is 'placement of keywords. The search engine algorithm mainly revolves around the location of keywords. The keywords can be placed in HTML tags, content, headline or in the first few paragraphs. The importance varies according to location. keywords placed in the headline or first few paragraphs are more important than other locations in web site. If keywords are placed from the beginning, search engines assume that the page is more relevant to that particular theme.
Frequency: Though it's very important to place keywords in the most visible parts of the web page, it is important to limit the number of keywords. This is called frequency. Search engines also measure frequency of keywords while ranking a page. Search engine analyses how often keywords appear in relation to other words in a web page therefore websites with a larger number of keywords are considered to be more relevant than others.
Broadly, it depends on On- page factors and Off-page factors.
On-page factors include keyword targeting, HTML tags, Content, Anchor Text and URL while Off- page factors include Link Building, Link Popularity and Anchor Text.
Though these terms are explained later, right now let's see the the strategies in which search engines opt to list a page. Crawler based search engines list the sites without any human interference. This means it ranks a page based on what it thinks the most relevant page is! There are few parameters on which crawlers check whether the site is relevant to the search query or not. This program is called Search Engine Algorithm. No one knows the exact algorithm of any search engine but studies and research has proven that are few factors, which are common in most search engine algorithms.
Location of keywords: Once keywords are finalized the main task is 'placement of keywords. The search engine algorithm mainly revolves around the location of keywords. The keywords can be placed in HTML tags, content, headline or in the first few paragraphs. The importance varies according to location. keywords placed in the headline or first few paragraphs are more important than other locations in web site. If keywords are placed from the beginning, search engines assume that the page is more relevant to that particular theme.
Frequency: Though it's very important to place keywords in the most visible parts of the web page, it is important to limit the number of keywords. This is called frequency. Search engines also measure frequency of keywords while ranking a page. Search engine analyses how often keywords appear in relation to other words in a web page therefore websites with a larger number of keywords are considered to be more relevant than others.
Iam Learning Today Search Engine Basic
What is Search Engine Basic - As the internet started to grow and became an integral part of day-to-day work, it become almost impossible for a user to fetch the exact or relevant information from such a huge web.This is the main reason why "Search Engines" were developed. Search engine become so popular that now more than 80% of web-site visitors come from them. What exactly is a Search Engine? According to webopedia, a "Search Engine" is a program that searches documents for specified keyword and returns a list of the documents where the keyword were found".
For Example, if want to know about the Automobile market in Canada, you will type keyword like automotive market, automobiles in Canada, automobile manufacturers in Canada etc..... Once you click on the search button, you'll get the best relevant data related to those keyword.
On the eve of Google's initial public offering, new surveys and traffic data confirm that search engine have become an essential and popular way for people to find information online. A nationwide phone survey of 1,339 Internet users between May 14 and June 17 by the Pew internet & American Live Project Shows:
- 84% of internet users have used search engine. On any givan day online, more than half of those using the internet use search engines. More than two-thirds of internet users say they use search engine at least a couple of times per week
- The use of search engines usually ranks only second to email use as the most popular activity online. During periods when major news stories are breaking, the act of getting news online usually surpasses the use of search engines.
- There is a substantial payoff as search engines improve and people become more adept at using them. Some 87% of search engine users say they find the information they want most of the time when they use search engines.
- the convenience and effectiveness of the search experience solidfies its appeal Some 44% say that most times they search they are looking for vital information they absolutely need.
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