On-page Optimization Factors

Every day, search engines like Google, Yahoo and MSN send millions of visitors to websites all over the world. If you aren't getting your fair share, don't feel bad - only a very small percentage of websites does. Here's the good news: no matter what business you're in, you can compete (and win) in the search engines.

Hello, I'm Kalam Before you spend a dime hiring someone else to optimize your website for search engines, why not take a moment to consider how much you can accomplish on your own? You may decide to hire a professional at some point, because search engine optimization isn't for everyone.
Really, anyone who can edit their web pages and follow my step-by-step instructions can do their own search engine optimization.

Search Engine consists of some factors which can be changed and modified by webmaster and some which can't The first is called On-page factors and the last is Off-page factors.
In this chapter we are going to study 'On Page Factors'.

On page factors include:

• Keyword
• HTML tags
  
• Contend
• CSS
• URL rewrites

SEO can be broken into two distinct areas — “on-page” factors and “off-page” factors.

On-page factors include anything that you can affect on the page itself, such as the title tag, body copy, H1 heading tags, image ‘alt’ attributes etc.
Off-page factors encompass things that influence rankings but are not on the page itself, such as Page rank score and anchor text, better known by the layman as link text.

When you are optimizing the on-page factors, you start with keyword research to identify the keyword markets that you should go after. You revise and add content targeted around those keyword markets (content optimization) and you optimize your HTML templates so that the content that is contained within has its best chance to sing to the search engines.

As we know, on page factors are related directly to the contend and structure of the web site. This normally consists of pages written in HTML but also applies to other documents formats that are indexed by search engine such as . pdf or .doc. Along with all the aspects mentioned above, it may also include reducing redundant HTML codes produced by web page authoring tools and restructuring the site to produce better linked and focused page content.

Our keyword research and analysis service isn't just competitively priced, our work is backed by years of experience and ongoing research. This means that we can provide you with a realistic understanding of the difficulty of achieving top rankings for each search term, as well as solid advice on how to target the best search terms for your site.