On-page & Off-page Optimization factors

There are many more factors on which search engines rank a page but we will look at them in detail letter.
Broadly, it depends on On- page factors and Off-page factors.

On-page factors include keyword targeting, HTML tags, Content, Anchor Text and URL while Off- page factors include Link Building, Link Popularity and Anchor Text.

Though these terms are explained later, right now let's see the the strategies in which search engines opt to list a page. Crawler based search engines list the sites without any human interference. This means it ranks a page based on what it thinks the most relevant page is! There are few parameters on which crawlers check whether the site is relevant to the search query or not. This program is called Search Engine Algorithm. No one knows the exact algorithm of any search engine but studies and research has proven that are few factors, which are common in most search engine algorithms.

Location of keywords: Once keywords are finalized the main task is 'placement of keywords. The search engine algorithm mainly revolves around the location of keywords. The keywords can be placed in HTML tags, content, headline or in the first few paragraphs. The importance varies according to location. keywords placed in the headline or first few paragraphs are more important than other locations in web site. If keywords are placed from the beginning, search engines assume that the page is more relevant to that particular theme.

Frequency: Though it's very important to place keywords in the most visible parts of the web page, it is important to limit the number of keywords. This is called frequency. Search engines also measure frequency of keywords while ranking a page. Search engine analyses how often keywords appear in relation to other words in a web page therefore websites with a larger number of keywords are considered to be more relevant than others.